In South Africa, there are a variety of communication courses offered at universities, colleges, and other educational institutions. These courses can range from undergraduate degrees to postgraduate programs and short courses. Here, we will see examples of some communication courses and their typical requirements.
Communication Courses In South Africa
1. Bachelor of Arts in Communication
- Institutions: University of Johannesburg, University of Pretoria, University of South Africa (UNISA), Stellenbosch University.
- Duration: 3 years
- Content: The course typically covers media studies, public relations, corporate communication, and digital media.
- Requirements:
- National Senior Certificate (NSC) with a minimum APS (Admission Point Score) usually ranging from 26 to 32, depending on the university.
- Minimum percentage in English (home language or first additional language) – often around 50-60%.
- Some institutions may require a certain level of achievement in Mathematics or Mathematical Literacy.
2. Diploma in Public Relations and Communication
- Institutions: Cape Peninsula University of Technology (CPUT), Durban University of Technology (DUT), Tshwane University of Technology (TUT).
- Duration: 3 years
- Content: This course includes modules in public relations, corporate communication, media studies, and event management.
- Requirements:
- National Senior Certificate (NSC) with a minimum APS of around 20-24.
- English at a minimum of 50%.
- Some institutions may consider prior experience or work in communication-related fields.
3. Bachelor of Social Science in Communication
- Institutions: University of KwaZulu-Natal, University of Cape Town.
- Duration: 3 years
- Content: Focuses on communication theory, media and cultural studies, interpersonal communication, and organizational communication.
- Requirements:
- National Senior Certificate (NSC) with a minimum APS usually between 28 and 32.
- Minimum achievement level in English (50-60%).
- Some institutions may require an additional language or specific subjects like History or Geography.
4. Postgraduate Diploma in Marketing and Communication
- Institutions: University of the Witwatersrand (Wits), Stellenbosch University.
- Duration: 1 year
- Content: Focuses on advanced communication strategies, marketing principles, and digital communication.
- Requirements:
- A relevant undergraduate degree (e.g., in Communication, Marketing, or Media Studies).
- Academic performance during undergraduate studies, often requiring a minimum of 65% average.
- Professional experience in communication or related fields can be an advantage.
5. Short Courses in Communication
- Institutions: Vega School, IMM Graduate School, Henley Business School South Africa.
- Duration: Ranges from a few weeks to several months.
- Content: Courses can include digital communication, business communication, public relations, social media management, and crisis communication.
- Requirements:
- Often only require a National Senior Certificate (NSC).
- Professional experience in a relevant field may be beneficial.
- Some courses may be open to all interested individuals without specific academic requirements.
6. Master of Arts in Communication
- Institutions: University of Pretoria, University of Johannesburg, University of the Western Cape.
- Duration: 1-2 years
- Content: Involves in-depth research and specialized study in areas like media communication, organizational communication, or communication for social change.
- Requirements:
- A relevant Honours degree in Communication or a related field.
- A minimum average of 65% in your Honours program.
- Submission of a research proposal and, in some cases, an interview.
7. Bachelor of Arts in Journalism and Media Studies
- Institutions: Rhodes University, University of Johannesburg, Stellenbosch University.
- Duration: 3-4 years
- Content: This program covers journalism principles, media law, ethics, multimedia storytelling, broadcast journalism, and investigative journalism.
- Requirements:
- National Senior Certificate (NSC) with a minimum APS ranging from 30 to 36, depending on the university.
- High achievement in English (usually 60% or higher).
- Some institutions may require you to submit a motivational letter or portfolio of work demonstrating your interest in journalism.
8. Bachelor of Communication Pathway (Visual Communication, Corporate Communication)
- Institutions: North-West University (NWU), Monash South Africa.
- Duration: 3 years
- Content: This course allows students to specialize in either visual communication (graphic design, multimedia) or corporate communication (public relations, organizational communication).
- Requirements:
- National Senior Certificate (NSC) with a minimum APS of around 25-30.
- English at a minimum of 50-60%.
- Portfolio submission may be required for visual communication pathways.
9. Bachelor of Arts in Film and Television
- Institutions: AFDA (The School for the Creative Economy), University of the Witwatersrand (Wits).
- Duration: 3-4 years
- Content: Focuses on film production, screenwriting, directing, television production, and digital media.
- Requirements:
- National Senior Certificate (NSC) with a minimum APS ranging from 24-30.
- English at 50% or higher.
- Creative portfolio submission, including samples of writing, short films, or any other relevant creative work, may be required.
10. Diploma in Media Practices
- Institutions: Boston Media House, Damelin College.
- Duration: 3 years
- Content: Includes modules in media studies, radio production, television production, journalism, and advertising.
- Requirements:
- National Senior Certificate (NSC) with a minimum APS of 22-24.
- English at a minimum of 50%.
- No prior media experience is required, but an interest in media and communication is essential.
11. Bachelor of Arts in Digital Communication and Media
- Institutions: University of Johannesburg, Vega School.
- Duration: 3 years
- Content: The course focuses on digital communication strategies, social media management, digital content creation, and online marketing.
- Requirements:
- National Senior Certificate (NSC) with a minimum APS of around 26-30.
- English at a minimum of 50%.
- Some institutions may require students to have a background in subjects like Computer Applications Technology or Information Technology.
12. Advanced Certificate in Public Relations
- Institutions: Varsity College, IMM Graduate School.
- Duration: 1 year
- Content: This course is designed for those already in the field of public relations or communication who wish to advance their skills, covering topics like media relations, communication strategies, and crisis communication.
- Requirements:
- A National Senior Certificate (NSC) or equivalent.
- Work experience in the communication or public relations field is usually required.
- Some institutions may require an interview or a written statement of purpose.
13. Master of Philosophy (MPhil) in Journalism
- Institutions: Stellenbosch University, University of Cape Town.
- Duration: 1-2 years
- Content: An advanced research-based degree focusing on topics such as media ethics, journalism in the digital age, and global journalism trends.
- Requirements:
- A relevant Honours degree in Journalism or Communication.
- A minimum of 65% average in your Honours degree.
- Submission of a research proposal and, possibly, an interview.
14. Certificate in Social Media Marketing
- Institutions: Red & Yellow Creative School of Business, University of Cape Town (offered online).
- Duration: 6-12 weeks (part-time)
- Content: This course teaches the fundamentals of social media marketing, including platform-specific strategies, content creation, analytics, and paid advertising.
- Requirements:
- Generally open to anyone with an interest in social media marketing.
- Some institutions might require a National Senior Certificate (NSC) as a basic requirement.
- Work experience or a portfolio in marketing or social media could be beneficial.
15. Bachelor of Arts Honours in Communication
- Institutions: University of Pretoria, University of Johannesburg, University of South Africa (UNISA).
- Duration: 1 year
- Content: The Honours program delves deeper into communication theories, research methods, media studies, and specialized areas like intercultural communication or strategic communication.
- Requirements:
- A Bachelor’s degree in Communication or a related field.
- Minimum average of 60-65% in your undergraduate studies.
- Submission of a research proposal or a statement of intent.
Requirements Of Communication Courses In South Africa
Communication courses in South Africa generally aim to equip students with skills in effective communication across various contexts, including interpersonal, organizational, and mass communication. The specific requirements for enrolling in communication courses can vary depending on the level of study (undergraduate, postgraduate) and the institution offering the course. However, some common requirements include:
1. Undergraduate Level
- Matric Certificate (NSC): To enroll in a communication course at the undergraduate level, students typically need a National Senior Certificate (NSC) or an equivalent qualification.
- Language Proficiency: Proficiency in English is often required since most courses are conducted in English. A minimum grade in English in the matric exam is usually necessary.
- Mathematics or Mathematical Literacy: Some programs may require a pass in Mathematics or Mathematical Literacy, though this is less common for purely communication-focused degrees.
- Minimum Admission Points Score (APS): Institutions use an APS to determine eligibility. The required APS can vary between institutions and specific programs.
2. Postgraduate Level
- Undergraduate Degree: A relevant undergraduate degree in communication or a related field (such as journalism, media studies, or public relations) is generally required.
- Academic Performance: A good academic record during undergraduate studies, often with a minimum average mark (usually around 60-65%), is typically required for admission into a postgraduate program.
- Work Experience: Some postgraduate programs might require relevant work experience, especially for professional courses like those in corporate communication or public relations.
- Research Proposal: For research-focused postgraduate programs (like an MA or PhD), a research proposal may be required as part of the application process.
- References and Motivation Letter: Some programs may require letters of reference and a motivation letter detailing why the student wants to pursue the course.
3. Specialized Certifications and Short Courses
- Basic Educational Requirements: These often have fewer entry requirements, such as a matric certificate or some work experience in a related field.
- Professional Experience: For certain advanced or specialized short courses, relevant work experience can be more important than formal academic qualifications.
- Language Proficiency: Since courses are often conducted in English, a basic proficiency in the language is usually required.
4. Additional Considerations
- Portfolio of Work: For creative communication fields like media production or journalism, some institutions might request a portfolio of work.
- Entrance Examinations or Interviews: Certain programs may require entrance examinations or interviews as part of the selection process.
It’s important to check with the specific institution offering the course for detailed and up-to-date admission requirements.
Fees Of Communication Courses In South Africa
The fees for communication courses in South Africa can vary widely depending on the institution, level of study (certificate, diploma, bachelor’s, master’s), and the specific program. Below are general ranges:
- Certificate/Diploma Courses:
- Private Institutions: Between ZAR 10,000 to ZAR 50,000 per year.
- Public Institutions: Between ZAR 5,000 to ZAR 30,000 per year.
- Bachelor’s Degrees:
- Public Universities: Typically range from ZAR 30,000 to ZAR 70,000 per year.
- Private Universities: Can range from ZAR 50,000 to ZAR 150,000 per year.
- Postgraduate Degrees (Honors, Master’s, PhD):
- Public Universities: Generally range from ZAR 40,000 to ZAR 100,000 per year.
- Private Universities: Can range from ZAR 60,000 to ZAR 200,000 per year.
These fees may vary, so it’s important to check the specific program and institution for the most accurate and up-to-date information. Additionally, some institutions offer scholarships or financial aid that can reduce the cost of study.
Career Opportunities Of Communication Courses In South Africa
Communication courses in South Africa offer diverse career opportunities across various industries. These courses equip students with skills in writing, public speaking, media relations, digital communication, and strategic communication, among others. Here are some potential career paths:
1. Public Relations (PR) Specialist
- Role: Manage the public image of organizations, handle media relations, and create communication strategies.
- Industries: Corporates, government agencies, NGOs, and PR firms.
2. Journalist
- Role: Report news, conduct interviews, write articles, and produce content for print, online, and broadcast media.
- Industries: Newspapers, magazines, online media platforms, television, and radio.
3. Corporate Communication Officer
- Role: Develop and implement internal and external communication strategies for businesses.
- Industries: Corporates, multinational companies, and large enterprises.
4. Marketing Communication Specialist
- Role: Create marketing campaigns, manage brand communication, and engage with audiences through various channels.
- Industries: Advertising agencies, digital marketing firms, and corporates.
5. Media Planner/Buyer
- Role: Plan and purchase media space for advertising, ensuring campaigns reach the target audience effectively.
- Industries: Advertising agencies, media houses, and marketing firms.
6. Social Media Manager
- Role: Manage social media accounts, create content, engage with followers, and analyze social media metrics.
- Industries: All sectors including retail, entertainment, and hospitality.
7. Content Writer/Editor
- Role: Write and edit content for various platforms, including websites, blogs, newsletters, and social media.
- Industries: Publishing, digital media, content marketing agencies.
8. Broadcasting
- Role: Work in radio or television as a producer, presenter, or technician.
- Industries: Radio stations, television networks, online streaming services.
9. Speechwriter
- Role: Write speeches for executives, politicians, and public figures.
- Industries: Government, corporate, and non-profit sectors.
10. Event Planner
- Role: Coordinate and manage events, focusing on communication, logistics, and client engagement.
- Industries: Event management companies, corporates, and NGOs.
11. Crisis Communication Specialist
- Role: Manage communication during a crisis, develop strategies to protect the organization’s reputation.
- Industries: Corporates, government agencies, PR firms.
12. Human Resources Communication
- Role: Handle internal communication within organizations, focusing on employee engagement and corporate culture.
- Industries: Corporates, multinational companies.
13. Communication Consultant
- Role: Provide expert advice on communication strategies, media relations, and crisis management.
- Industries: Freelance, consultancy firms, NGOs.
14. Digital Content Producer
- Role: Produce digital content, including videos, podcasts, and interactive media.
- Industries: Media companies, advertising agencies, digital platforms.
15. Lobbyist
- Role: Advocate for specific causes or policies by communicating with government officials and the public.
- Industries: Non-profits, corporate government affairs departments, advocacy groups.
16. Academic/Researcher
- Role: Teach communication courses at universities or conduct research in communication studies.
- Industries: Higher education institutions, research organizations.
17. Translator/Interpreter
- Role: Translate written content or interpret spoken communication between languages.
- Industries: International organizations, translation agencies, media houses.
18. Brand Manager
- Role: Manage a brand’s image, develop communication strategies, and oversee advertising efforts.
- Industries: Consumer goods companies, fashion, automotive, and other branded industries
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Conclusion
These courses offer a wide range of specializations, preparing students for careers in media, public relations, corporate communication, marketing, and more. If you are interested in a specific institution or course, it’s a good idea to visit their official website for the most current and detailed admission requirements.